Selection Results

Estimated Action Selection Counts
Estimated available audience:
Email available:
Phone available:
Email & Phone available:

Phone counts are pre-DNC

Make Your IntelliModel Selection

Make Your Selection on Dining Segments

White Table Cloth 26 Million

Full-service, upscale restaurants that primarily serve dinner in a formal atmosphere such as McCormick & Schmick’s, The Capital Grille, Nick’s Fishmarket, Smith & Wollensky, The Palm, and Morton’s the Steakhouse. Learn More

Most ←————————— Similiar —————————→ Least

Grilled & Seared 37 Million

T-bone, Rib-eye, Porterhouse, Strip – these restaurants have them all. They primarily focus on steak oriented menus such as Outback Steakhouse, Ponderosa, Texas Roadhouse, and Lone Star Steakhouse. Learn More

Most ←————————— Similiar —————————→ Least

Bar & Grill 60 Million

Full-service restaurants serving moderately priced meals in a casual atmosphere such as Applebee's, TGI Fridays, Buffalo Wild Wings, Ruby Tuesday, Chili's Grill & Bar Learn More

Most ←————————— Similiar —————————→ Least

Bon Appetito 42 Million

Pasta, pizza, and grilled traditional Italian themed fare such as Olive Garden, Carrabba’s Italian Grill, Bertucci’s, and Romano’s Macaroni Grill. Learn More

Most ←————————— Similiar —————————→ Least

Quick & Casual 45 Million

These restaurants combine convenience and quality without full table service such as Chipotle Mexican Grill, Panera Bread, Noodles & Company, and Five Guys. Learn More

Most ←————————— Similiar —————————→ Least

Pizza Lovers 72 Million

This category comprises of several ‘on-the-go’ pizza places such as Papa John's, Little Caesar's, Domino’s and Pizza Hut. Learn More

Most ←————————— Similiar —————————→ Least

Sweet Tooth 37 Million

A standalone specialty shop serving desserts and/or ice cream such as Dairy Queen, Baskin Robbins, Cold Stone Creamery, TCBY, and Ben & Jerry’s. Learn More

Most ←————————— Similiar —————————→ Least

Caffeinated Breakfast 35 Million

Quick serve restaurants that specialize in coffee and/or small bakery fare such as donuts and bagels. Examples include Starbuck's, Tim Horton's, Einstein's Bagel Bros., and Dunkin Donuts. Learn More

Most ←————————— Similiar —————————→ Least

Select Life Drivers From Silhouette 3D™

Silhouette 3D™ complete information is available in PDF format. Download Here

Attitudes and Behaviors

The Lifestyle category segments households into only one lifestyle for each household.

Enter Latitude, Longitude with Radius - up to 10

Latitude & Longitude selection can only be run independent of state and/or DMA® geography selections.

Choose Latitude & Longitude with Radius File - Upload A List

Upload file of your locations - latitude & longitude with the associated radius.
Only comma separated text files supported each row must contain latitude, longitude and radius.
No header row required.

Latitude & Longitude selection can only be run independent of state and/or DMA® geography selections.

Enter ZIP Code - up to 10

ZIP Code selection can only be run independent of state and/or DMA® geography selections.

Enter ZIP Code - Upload A List

Upload 1 file of your 5 digit ZIP codes.
Only text files supported, one ZIP code per row (no header row required).

ZIP Code selection can only be run independent of state and/or DMA® geography selections.

Enter Address & Choose Radius

Enter ZIP Code & Radius

ZIP Code selection can only be run independent of state and/or DMA® geography selections.

Ethnicity Assimilation

Life Stage Category

Dwelling Type

Length of Residence

Home Ownership

Occupation

Education

Household Income

Presence of Children by Age

Presence of Adults by Age

More Explainations
  • Present - Number of households that have a Male, Female, Male & Female, and Unknown gender of this age present
  • Not Present - Number of households that do not contain any adult within this age category
  • Male and Female Present - Number of households that have both a Male & Female gender of this age category present
  • Present and Not Present - Number of households within the database

Number of Adults 18+

Marital Status

Adult Gender

Head of Household Age

Travel

Music

Mail Order

Hobbies & Other Interests

Health, Fitness & Sports

Food & Wine

Finance & Technology

Donations

Collectibles

Books

Arts, Crafts, & DIY

Animals & The Environment

States

Designated Market Areas

DMA® is a registered service mark of The Nielsen Media Research, Inc. and is used pursuant to a license from The Nielsen Media Research, Inc., all rights reserved. The DMA boundaries and DMA Data contained herein are owned solely and exclusively by, and are used herein pursuant to a license from The Nielsen Media Research, Inc. Any use and/or reproduction of these materials without the express written consent of the Nielsen Media Research, Inc. is strictly prohibited. The DMA boundaries and DMA Data are effective for a period 2012 - 2013.

Counties by States

Cities by States