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Silhouette 3D:Built with the marketer in mind, Silhouettes3D™ is the foundation of marketing strategy and execution. Silhouettes3D™ is derived from multiple research and analytical sources, including ConsumerIntelliBase™ (our 130mm household level database), 2010 Census data, self reported information, and a data set of over 50,000 statistically balanced panel respondents. Robust modeling, clustering, and segmentation methods have been used to understand and define today’s American consumer into 58 segments in ways that are important to marketers.
Each of 130 million U.S. households is categorized into one of 58 Silhouettes. The Silhouettes are further grouped into 12 Life Drivers, representing the main aspect of their lives that impact their needs and relevance for marketers. Silhouettes3D™ is based on the following foundational components: